At 30 years of age, Dion Lee has established himself as the most critically lauded, and awarded, fashion innovator to emerge from Australia in recent times.
Lee debuted at Australian Fashion Week in 2009 after graduating from Sydney Institute of Technology the prior year. Lee was the first designer to stage a runway presentation at the Sydney Opera House in 2010. The morning presentation captured the optimism and youthful spirit of the Australian brand and was followed with international acclaim and commercial support from retailers in Australia and abroad.
Tim Blanks — Style.com
“There’s the Week, and then there’s Dion Lee ...”
The focus shifted to the international market in February 2012 with a move to the London Fashion Week schedule. Presentations in London were met with a phenomenally positive response extending the brand’s exposure and distribution. In September 2012, Lee showed at London Fashion Week for the second time, elevating the brand with a breakthrough runway presentation and in February 2013, Lee participated in the International Woolmark Prize as the Australian Finalist and also presented at London Fashion Week.
Maya Singer – Style.com
“Lee is incontrovertibly the leading light of fashion Down Under, and as his new collection confirms, he is certainly ready for a larger stage.”
The brand has continued to receive support from industry titles including Vogue US, Vogue UK, Vogue Australia, Vogue China, Harper's Bazaar UK, Harper’s Bazaar Germany, Harper's Bazaar Australia, Elle US, Elle UK, Marie Claire US, Marie Claire Australia and Dazed and Confused. In April 2013, Vogue US profiled the brand in a feature titled ‘From A Land Down Under’.
In early 2013, Dion Lee announced that iconic Australian fashion brand, Cue Clothing Company, had acquired a shareholding in the Dion Lee business. With a common goal of building the integrity of the Dion Lee brand, Cue Clothing Co. brings valuable industry knowledge, business acumen and on-going support to the partnership. Both parties see the partnership as an opportunity to accelerate Dion Lee’s growth on a domestic and international level.
September 2015 marks the brand’s fifth season at New York Fashion Week, showcasing its Spring Summer 2016 collection. New York has become a secondary base for the brand, showing regularly on the seasonal schedule.